Business and media on the internet are a vital part of the modern world. The digital platform allows unique connections with consumers as well as brand awareness to attract customers to your products or services. It can also allow you to drive traffic from social media or search engines as well as other websites, resulting in increased revenue opportunities.

Digital media companies are those that create production, distribute, or exploit digital content in many forms and on a wide range of platforms. Podcasts, video, blogs and ecommerce websites are just a few examples. Some of these companies have subscription-based models that are similar to the traditional newspaper or magazine model, in which users pay a monthly fee to access content.

Digital media has new revenue streams that were not available before. It’s crucial for media companies to be aware of these new possibilities and how they can be utilized to their advantage.

Owned media, paid media and earned media are the three main categories of digital media. Owned media is the content that your company owns and controls such as your website, blog and social media channels. The more owned media that an organization has, the higher its visibility in results pages for search engines. Therefore, it is important to optimize your own media to ensure that search engines can discover it and rank it. Paid media is comprised of things such as PPC and social media ads and advertising that retargets. Earned media is content that has been shared from your customers which can help you establish your brand, such as recommendations on social media or e-WOM (electronic word of mouth).

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