Media technologies can provide new ways to collaborate, communicate and experience content. They also require leaders in business to change their strategies, culture and systems.
Every industry is facing disruption, but it has been especially pronounced in the media industry. It’s the reason that once-mighty giants such Blockbuster Video and Tower Records have shut down. This is the reason why newspapers are shrinking and moving online, and that’s the reason the majority of TV shows have been cancelled.
Businesses need to be resilient and adaptable in the face of this unyielding disruptive. They must also adopt new ways of working and collaboration, and rely on flexible and integrated systems to make better choices and produce faster results.
Digital media is any kind of digital data. At its most basic digital data, it is a series binary signals (zeroes or ones) sent via digital cables or satellites, and received by devices which transform them into audios, videos, images, texts and much more. This encompasses everything from streaming television and movies streaming on services like Netflix to virtual reality surgery simulators employed by medical institutions. It also encompasses websites like Twitter, Facebook, Instagram and Snapchat that enable users to interact with one with each other through posting photos, videos and messages.
Samantha Kutza, a student at ESU seeking a bachelor’s degree in digital media technology, is ecstatic about the possibilities of her future career. She is grateful to the program for providing an education that is broad and an immersive experience in applying today’s creative media technology.